in the community

From volunteering to financial contributions to social awareness campaigns, we're committed to putting positive energy into the communities we serve.

At North Atlantic, we’re all about bringing you positive energy — not just through our products and services but also through our commitment to giving back. Our employees, retail and corporate partners, and customers wholeheartedly believe in the power this has to better our communities and build a brighter future for all.

positive energy
building stronger communities

key partnerships

With our own deep roots in Newfoundland and Labrador, North Atlantic is proud to be a key sponsor for Team Gushue – our beloved and internationally recognized curling team who has brought joy and inspiration to our community. We are also thrilled to be the exclusive presenting partner of the Orangestore 2025 Canada Games Torch Relay. At North Atlantic, we are deeply committed to supporting our communities and promoting a spirit of vitality and energy. By standing alongside these amazing organizations, we aim to illuminate the path to sporting excellence and inspire future generations of athletes, coaches, volunteers, and fans.

social causes, community events, & charitable giving

We’re extremely proud of the many initiatives we have supported over the years — through volunteering, employee engagement, awareness campaigns, social media marketing, and financial contributions, and more.

supporting events in our communities

  • Clarenville Farm & Market
  • Corner Brook Winter Carnival
  • Lewisporte Mussel Bed Soiree
  • Mount Pearl Frosty Festival (Title Event Sponsor)
  • Paradise Soccer Club
  • Royal St. John’s Regatta
  • Western Sno-Riders Association
  • Shea Heights Folk Festival
  • Town of Holyrood SquidFest
  • MUN Career Day

putting our energy into social causes

  • National Day for Truth and Reconciliation
  • Don’t Text & Drive Campaign
  • International Women’s Day
  • Pride Month (Pride Parade)
  • Anti-Bullying Campaign

empowering our communities endeavours

  • Lionel Kelland Hospice
  • Big Brothers Big Sisters of Eastern NL
  • NL & Labrador Community Food Sharing Association
  • Daffodil Place (Canadian Cancer Society)
  • Heart & Stroke Foundation NL
  • Easter Seals – NL & Labrador
  • Janeway Children’s Hospital Foundation